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Visibility is the New SEO.
Our Marketing Packages
The Local Lift
A simple visibility system for service businesses ready to grow without guessing.
Phase 1 (Months 1–6) Local Lead Momentum:
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Facebook Ads Management**
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2 weekly Facebook posts
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Review request template (ready to send to customers)
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Facebook profile optimization
Phase 2 (Months 7–12) Search & Stability:
Everything in Phase 1, plus:
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Google Business Profile optimization & management
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Website maintenance (basic SEO & user experience upkeep)
Investment Range:
Phase 1: starting in the $300–$500/month range
Phase 2: adds Google & website support, typically bringing the investment into the $600 – $800 / month range
The Visibility Accelerator
A strategic monthly marketing system built to grow your visibility across search, content, and social.
Includes:
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Monthly website maintenance (up to 3 hours)
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2 SEO-focused blog articles per month (E-E-A-T aligned)
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Primary Platform Execution (high-volume posting)***
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1-2 Support Platform Executions (steady visibility posting)
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Monthly/Quarterly content plan (strategy, calendar, core topics)
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Google Business Profile optimization & upkeep
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Review request template
Investment Range:
Typically $1300–$1800/month, depending on content volume and platform mix.
Fractional Marketing Manager
A hands-on marketing partnership designed to manage your visibility across platforms with consistency, clarity, and leadership.
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Marketing leadership & strategy oversight
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Full visibility plan across search & social content
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Monthly website maintenance & updates
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Ongoing SEO & content support
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Content planning & direction
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Content creation & scheduling across agreed platforms
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Google Business Profile optimization & ongoing support
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Review management & response support
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Email marketing support
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Engagement support
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Quarterly performance review & strategy refinements
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Access to EMPOWEREDdesigns’ trusted specialist network as needed
Investment Range:Starting at $3000 – $4000 / month, scoped based on execution needs and platform mix.
Disclaimer: The packages you see above are built based on the general needs of the businesses that Brenna has personally served, or has consulted, over the years. We understand that each business is different, so if you business needs require adjustments to these packages that is what will happen. We are about serving each business in a custom and purposeful way, Not a cookie cutter method. All strategies will be discussed and agreed on ahead of time.
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**Ad spend is paid directly by the business and is not included in monthly service pricing. Budget is discussed and set by the business.
***Primary platform is chosen based on your audience and goals.
Just Getting Started?
Are you just getting your services launched and you don't yet have an established presence or website?
I offer a way for you to get started marketing now!
The Quick Start Marketing Method
This is designed for service-based business owners who are just getting established and aren't quite ready fro a full marketing package. This method puts the power of marketing in your hands and allows you to hit the ground running, looking professional, even while you're setting up the foundations.
The Quick Start Includes:
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Branding & Development Session
(clarify your message, offers, and how to talk about what you do) -
Print Design
(choose one: tri-fold brochure or 2-spread magazine) -
Business Card Design
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Prospecting Email Template
(for reaching out to potential clients or referral partners) -
Designed PDF Attachment
(a polished “leave-behind” you can send digitally)
Investment: $300
What’s Included in Your Marketing Package: Definitions & Deliverables
When you invest in marketing, you deserve clarity.
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Below is a breakdown of the services you may see included in your package, what they mean, and how they support your visibility strategy.
1. Facebook Ads Management
What It Is:
​The ongoing management of your Facebook ad campaigns to help you reach more of the right people and generate leads or bookings.
This may include:​
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Campaign setup and targeting
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Budget allocation
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Ad creative and copy adjustments
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Performance monitoring and optimization
Scope Notes:
Ads are reviewed and checked bi-weekly to monitor performance, make adjustments, and ensure budget is being used wisely. Ad spend is paid by the client directly to Meta and is separate from management.
3. Google Business Profile Optimization
What It Is:
Improving and organizing your existing Google Business Profile so it is complete, accurate, and positioned for better local visibility in Google Search and Google Maps.
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This may include:
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Logo and brand photos
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Updated links (website, booking, contact, etc.)
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Correct business hours
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Service categories and service list
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Service area settings
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Business description and keyword alignment
5. Monthly / Quarterly Content Plan
What it is:
A strategic plan that sets the direction for your content during a specific time period so your marketing stays focused, cohesive, and aligned with your goals.
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This may include:
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Campaign focus for the month or quarter
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Core topics and message themes
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Platform recommendations based on your strategy
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A posting rhythm outline (what type of content goes where)
7. Primary & Secondary Platform Execution
What it is:
Content creation and publishing across the platforms included in your package, based on what your strategy requires.
Scope Notes:
If your package includes execution, EMPOWERED designs builds content for each platform listed in your agreement.
Some platforms may receive a higher posting frequency depending on your goals, but they are all treated as part of the same visibility strategy.
2. Review Request Template
What It Is:
A simple, ready-to-use review request that helps you consistently ask happy customers to leave reviews.
This may include:
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A short message/script (text or email style)
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A matching graphic you can send with it
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Guidance on when and how to send it
4. Website Maintenances
What it is:
Basic upkeep and visibility support to keep your website functional, updated, and aligned with modern search and user experience standards.
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This may include:
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Broken link checks
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Mobile layout review
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Minor formatting fixes
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Basic SEO updates (headings, metadata, internal links)
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Keeping key information current (hours, services, contact info, etc.)
Scope Notes:
Website maintenance is time-based. Larger edits, new pages, redesigns, or full copy rewrites are scoped separately.
6. Blog / Article Writing
What it is:
Long-form written content designed to build trust, improve search visibility, and position your business as credible and helpful.
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This may include:
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Topic and keyword research
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Writing and formatting the article
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Headline and heading structure
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Notes for images and alt text
Scope Notes:
Blog writing is designed to support E-E-A-T and long-term visibility, not quick viral traffic.
What Our Clients Are Saying
Working with Brenna was transformative. She helped us launch a clear, beautiful website that truly reflects our mission, clarified how we present our different programs, and built out systems for our newsletter and blog that made consistent communication finally feel doable.
Her strategic eye and steady support made all the difference.
Helen Malinowski, LICSW
Founder, Kairos Counselings
Brenna Stanford, Empowered Designs was an absolute pleasure to work with! She did a fantastic job creating content for my business.
If you're looking for someone who's knowledgable, professional, and friendly, I'd highly recommend her for all your website design and content marketing needs!
Paige Rains, Owner/Operator,
Paige Rains Photography
Brenna is excellent to work with and always goes above and beyond!
Native Ground Land Co.
Book a Consultation
How the Marketing Process Works
Getting visibility across platforms doesn’t have to be a mystery. Here’s what it looks like when we build your long-term marketing strategy together:
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Book a Consultation
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Brand Development & Messaging
3
Research & Strategy Design
4
Content Build-Out & Review
5
Execution, Scheduling & Momentum
​1. Book a Consultation
Let’s make sure this is the right next move.
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We’ll start with a real conversation. You’ll tell me about your business goals, current challenges, and what success looks like for you. I’ll share what’s possible, what I do, and what to expect from working together. If it’s a match, we move forward.
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If we say yes to working together:
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You’ll pay a deposit to hold your project slot
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We’ll schedule a strategy session to dive deep into your offers, audience, and needs
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You’ll gather your brand materials and submit them before we begin
2. Brand Development & Messaging
Timeline: 3 weeks (depends on client input speed)
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Before we build a marketing strategy, we clarify your foundation. This phase covers your voice, tone, messaging, offers, and gaps in your current brand identity.
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This includes:
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Audit of your current brand materials
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Two strategy sessions: one to review what you’ve got, one to deliver the new brand assets
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A completed brand voice & messaging guide tailored to your audience and goals
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One revision round
3. Research & Strategy Design
Timeline: 2 weeks
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Using your updated brand foundation, I’ll research your industry, audience behaviors, and visibility opportunities. Then I’ll build your custom marketing strategy and outline your content structure.
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You’ll receive:
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A tailored visibility strategy that aligns with your growth goals
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A content architecture map (showing what types of content to use and where)
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A library of core content topics to guide long-term planning
4. Content Build-Out & Review
Timeline: 3 weeks (Additional time may be needed for client feedback or revisions)
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I’ll begin building your content plan and any platform-ready deliverables included in your package.
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You’ll get:
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A full month of content built and sent for review
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Two revision opportunities
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Once approved, the rest of your quarterly content is completed and prepped for launch
5. Execution, Scheduling & Momentum
Ongoing Quarterly Execution
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Once content is finalized, we publish, monitor, and optimize based on your package level. You stay in your zone of genius while your content stays active, strategic, and visible.
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This phase includes:
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Scheduling of content on your platforms (based on what’s in your package)
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Quarterly performance reviews and content adjustments
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PR outreach, profile optimizations, or additional services based on your tier
The Real Value Behind Your Marketing Investment
When you invest in one of these marketing packages, you’re not just getting posts or strategies. You’re gaining:
✅ A Strategic Marketing Partner
Not just a content creator, a strategist who understands how every piece fits together. I’m in your corner with big-picture thinking and detail-level execution.
✅ Time Back in Your Business
No more trying to figure out what to post, when to post, or how to stay visible. You get a clear, done-for-you system so you can focus on what you do best.
✅ Visibility That Compounds
This isn’t a one-off viral hope. It’s a long-game strategy that builds momentum across platforms and feeds into your website, your reputation, and your search presence.
✅ Content That Connects and Converts
Everything we build is tailored to your brand voice, audience, and goals. It doesn’t just check boxes, it drives trust, connection, and action.
✅ Future-Proof Marketing
This is built with 2025 (and beyond) in mind. You’re not just keeping up, you’re staying ahead of AI search trends, platform shifts, and brand fatigue.
Book a Consultation
This Is for You If You're Ready to...
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You’re ready to stop guessing and start marketing with strategy.
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You’ve outgrown DIY and need a long-term plan, not quick fixes.
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You care about your brand showing up well, everywhere it counts.
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You’re open to collaboration and value expertise.
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You want your marketing to reflect your mission and move the needle.
If that sounds like you, you're in the right place.
🚫 This Is Not for You If…
You’re only looking for a few quick social media posts.
You aren’t open to trying new things or making data-informed shifts.
You want viral growth over sustainable visibility.
You’re not ready to invest in the long game or trust the process.
You prefer to hand things off completely without involvement.
If you’re looking for a partner who can take your brand visibility seriously (and still make the process fun and human), this might just be the move that changes everything. Let’s build something that actually works.
FAQs Section
01.
What exactly has changed in SEO now that AI is integrated into search engines?
Search engines are shifting from keyword-based results to AI-driven responses, often offering direct answers rather than website links. This means your site needs AI-friendly features: clear markup, conversational copy, structured data, and intentional placement of images, videos, and alt text. A well-optimized site isn’t hidden, it’s recognized as helpful by both AI and humans.
02.
How long does it take to see results from SEO, especially with these new changes?
In general, SEO improvements take 3–6 months to show measurable impact. In today's AI-driven landscape, expect a similar timeline, but starting with clean, structured, user-focused content can help you get noticed earlier by both people and AI.
03.
Do small businesses still need social media marketing in 2026?
Absolutely. Over 5.4 billion people use social media worldwide, and small brands that focus on short-form video, local SEO keywords, and micro-influencer partnerships see exceptional results. Social media remains a cost-effective way to boost visibility, direct traffic, and connect deeply with niche audiences, especially when paired with thoughtful strategy.
04.
Is SEO still worth it for small businesses, or have AI ‘answer engines’ made it obsolete?
Yes, it’s still critical. AI and SEO work together now. Your website needs structured content, clear answers, and easy navigation elements like headers and links, ensuring AI can confidently reference your site. SEO isn’t dead, it’s just more technical.
05.
How effective is influencer marketing in 2026?
Micro-influencers, those with 1K–50K followers, often outperform big-name influencers thanks to their authentic engagement and loyal audiences. Brands that focus on long-term partnerships with niche creators see better ROI, stronger brand trust, and more meaningful content amplification.
Ready to Be Seen?
You don’t need to shout louder to be noticed. You need a visibility strategy built for how people (and AI) search today. When we work together, you won’t just “show up”, you’ll stand out where it matters most: in the minds of your ideal audience and at the top of search relevance.
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Whether you're just getting started or you’ve been hustling for years, you don’t have to figure it out alone. Let’s build something lasting, something rooted in strategy, not guesswork.
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​Let’s talk about your goals, your story, and what we can create together.