What It Is:

• Basic upkeep & optimization tasks

• Monthly checks for broken links, outdated content, and mobile UX

• On-page SEO touchups and plugin/theme updates (if applicable)

Scope:

• Time-Based Cap: Up to 60 minutes/month

• Additional requests (design edits, new sections, etc.) billed hourly or moved into a separate project bucket.

What It Is:

A content plan is a strategic deliverable that includes a full breakdown of # of content pieces per month (based on your package) across various channels and formats. Content plan is built using your brand strategy.

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Includes:

• A custom content map that allocates content types across a monthly calendar (e.g. blog, podcast, email, social, SMS, etc.)

• Core topics or message points for each piece, aligned to your marketing goals

• Strategic structure to support consistency, visibility, and repurposing

• Use of pre-developed brand documents and AI prompt tools provided to the client for execution
   

What It's not:​

Does not include writing, designing, or scheduling of content, unless specified otherwise in the package

Exception:

In a package where execution is included, the EMPOWEREDdesigns team will build and schedule those pieces based on the plan. The remaining content types are handed off to the client with clear structure and prompts for self-execution.

What It Is:

• Profile set-up or update on a platform like:
  Google Business
  Yelp
  Pinterest
  Alignable
  Includes: NAP info, descriptions, categories, keyword inclusion, link optimization

What It’s Not:

• Ongoing posting or engagement

• Directory listings unless discussed separately

What It Is:

​Quarterly, in-person or remote sessions to gather original content for marketing use. Tailored to your business type and seasonal campaign needs.​

Includes: *based on strategy needs

• Video (B-roll, talking head, interviews, behind-the-scenes)

• Photography (headshots, workspace, team, process shots)

• Audio (voiceovers, podcast clips if applicable)

• Strategy consultation before shoot to plan what to capture

• Shared folder of edited and organized assets for use in content execution

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What It's Not:

• Unlimited shoot time – scope is discussed in advance per session

• Full-service video production (e.g. commercial-level editing or effects)

Scheduling Note:

Client is responsible for scheduling the session within the quarter. Rescheduling outside the quarter may forfeit that session.

What It Is:

A strategic review of your marketing performance every 90 days to ensure you’re tracking toward visibility and growth goals.

Includes:

• Report on performance across social, blog, website, and other platforms (where data is available)

• Insights from analytics + pattern recognition

• Adjustments to upcoming content plans or strategies based on findings

• Optional check-in call or video walkthrough of findings

What It’s Not:

• A full audit or rebrand (those are separate services)

• Guaranteed growth metrics (we report and recommend, not control the algorithm)

Purpose:

To create a feedback loop between strategy, performance, and creative execution so your visibility efforts stay aligned and effective.

What It Is:

• High-quality, long-form pieces (1,200–1,700 words)
  Written to align with E-E-A-T standards (Expertise, Experience, Authoritativeness, Trust)
  Keyword-researched, optimized for search
  Designs, included notes on titles & alt texts
  Client will publish to their blog platform

Scope:

• Up to 2 revisions per article

• Submission to client for review if required before publishing

What It Is:

• The EMPOWEREDdesigns team will create AND publish content to # platforms chosen by the client based on the marketing strategy.

• Includes graphics, captions, hashtags, and scheduling

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What It’s Not:

• Community engagement (comment replies, DM management)

• Reels/tiktok filming (Some small scope video editing can be included, only if the client provides raw video)

What It Is:

• Locate 1 media, podcast, or article feature opportunity per quarter

• Pitch the client’s business (using their brand story or offer)

• The client is responsible for interview scheduling, delivery, and follow-through

Optional Add-On: Support call or outline for “What to Say in Your Pitch”

What It Is:

Ongoing visibility support for managing your online reputation across review platforms (e.g. Google, Facebook, Yelp).

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Includes:

• Monthly check-ins for new reviews

• Responses written and posted (or sent to client for approval)

• Monitoring for negative reviews and flagging issues as needed

What It’s Not:

• Fake review generation

• Review solicitation automation (can be discussed as a separate service)

Client Note:

Access must be granted to relevant platforms for us to monitor/respond on your behalf.